You didn't eat that whole packet because you're weak.

THE
SNACK
MONKEY

How to Stop Eating the Whole Packet

There's a voice in the back of your head that sounds completely reasonable and wants biscuits. A lot of biscuits. This book explains what it is, how it works, and why "just try harder" is the most useless advice anyone has ever given you.

The Snack Monkey book cover
"Be careful which voice you trust. One of them wants what's best for you. The other wants biscuits..."
— The Snack Monkey Epigraph

Some Tricks the Snack
Monkey Uses on You

The Snack Monkey doesn't overpower you. It negotiates. Charms. Produces perfectly reasonable arguments at exactly the moment your resistance is lowest. Here are some of its favourites.

01

Just One Trick

The Snack Monkey never tries to eat the whole packet. It just asks for one. You know how that ends.

02

The Tomorrow Lie

Why change today when you can start again Monday? Fresh start. New you. Same Snack Monkey.

03

The Stress Reward

"You've had a long day. You deserve something." Not wrong, exactly. Just pointing in the wrong direction.

04

The Health Halo

You went to the gym. You earned it. This is the Snack Monkey's most elegant strategy — it actively supports your good habits.

05

The Boredom Snack

You're not hungry. You're just slightly restless. The Snack Monkey is not offering nutrition. It's offering entertainment.

06

The Fuck It Button

One biscuit. Diet's ruined. Might as well. The Snack Monkey knows exactly where this button is — and exactly when to press it.

Matt White

Matt White

Not a doctor. Not a dietitian. Not a person with a wall of impressive certificates.

What Matt does have is a very long personal history with biscuits (34" waist, used to be a 41"), a background in coaching and behaviour change, and a revelation on an ordinary Tuesday evening that changed how he understood everything.

Meet Matt →

People Who've Met
Their Snack Monkey

★★★★★

"I laughed, then immediately felt seen in a slightly uncomfortable way. Read this in one sitting — which is ironic because I ate an entire packet of biscuits while doing so."

— James, early reader
★★★★★

"I've been starting my diet on Monday for four years. This book finally explained why. And also why the Snack Monkey has been quietly cheering me on the whole time."

— Kate, early reader
★★★★★

"It's the most useful book about eating I've ever read, which is surprising because it's technically a book about an imaginary monkey. Don't let that put you off."

— Rachel, early reader

Ready to Meet
Your Snack Monkey?

The Snack Monkey is available from Amazon. Once you know it exists, you'll hear it in every negotiation. You'll see it in every cupboard. You'll notice the exact moment it reaches for the Fuck It Button.

This is not a diet book. There are no macros. No meal plans. Just the stuff that happens in your head — and what to actually do about it.

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